| Abstract |
Ernesto and Julio Gallo, pioneers of the Californian wine industry, famously boasted in their advertising that they would ‘Serve no wine before its time’. In an era in which both science funders and the public prize the rapid translation of basic biological science into human health benefits, the incentives to extrapolate from bench and animal studies to serve people science before its time – that is, to offer health advice in advance of relevant evidence – are growing. The rush to prematurely bottle human health prescriptions from emerging epigenetic research might be tempered by the wisdom of a more ‘Gallo-lian’ approach to science communication |
